#3: Customer centricity is paramountĪn array of C-suite luminaries underlined the critical need for digital transformation and its link to the bottom line. Turning someone into a Home Depot employee was secondary. So, when they needed extra staff to fill some in-house tech jobs, the company decided to position these roles as being first and foremost about exciting projects. The brand realized it wasn't interesting enough to attract talent. Home Depot was cited as a great example of how to succeed. So, to do better, we need to hire smarter. The point that really hit me was that the retail industry's competitiveness is linked fundamentally to its ability to attract the right talent. These important points were made eloquently by Chris Baldwin from BJ wholesale, who really got the audience thinking. You could say that retail has taught people how to go to work. In fact, it's estimated that one-third of Americans’ first jobs were in retail. So, not only is the retail workforce critical to the economy, but it's also central to many lives. It's a simple fact that most of us miss: Retail is the largest employer in virtually every country. Customers get a great experience - and a genuine sense of theatre that's inventive, draws in people, and brings the retail space to life.
Every eight weeks, it will refresh its theme and share new content around its products. Macy's CEO, Jeff Gennette, led a great session that featured the concept shop STORY, which arranges its store as a magazine. And a physical store can give them the edge. Today, retailers must create compelling experiences for customers. It's no longer all about the product, putting your offline strategy online, and focusing on transactions. Now, these so-called liabilities are starting to be seen as assets again and a key part of the consumer journey - as well as a way for retailers to differentiate themselves and gain a competitive advantage. They just, suck up valuable resources and are uncompetitive in the digital world. Retail is changing at a superfast pace.įrom conversations with customers and partners at the Sitecore Booth - and listening to insightful presentations - there were three key messages that caught our attention: #1: The store is back!įor a long time, physical stores have been scorned as capital intensive.
But this year's event in New York City was strikingly different. With 700-plus exhibitors and 37,000 attendees, it's the world's largest retail conference and expo. NRF captures the mood of the retail industry. But at NRF 2019, three powerful messages cut through. NRF is big and noisy – with every vendor competing to get its message heard.
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